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Port brand Sogrape joins experimental electronic labelling project
Portuguese Port producer Sogrape has been announced as one of the first few companies to join U-label, a digital platform designed to increase access and transparency for drinks consumers.
U-label is a new digital electronic labelling platform which allows wine and spirits companies to create electronic labels, providing consumers with relevant and transparent information. QR codes will be supplied for consumers to access the information in their own language.
The e-labels will display the name, the picture, the product category, country of provenance, list of ingredients, nutrition declaration, some information on the sustainability of the product, and messages on responsible consumption.
The technology’s pilot project starts with wine brand Mateus, which will be the first to offer these electronic labels in European markets from early 2022.
Sogrape has joined the initiative in commitment to its Global Sustainability Approach. It is the only Portuguese wine company among the first 15 to join, aiming to promote more responsible alcohol consumption and offer more transparency to consumers.
“We are very proud to be one of the first companies to join the U-label project. We work every day to inspire happier and more responsible lives. This platform will provide our consumers with more information, combining tradition and wine culture with an innovative digital tool, for a better and more transparent future”, said Raquel Seabra, Sogrape Board Member.
The platform is a promoted in a joint initiative of the Comité Européen des Entreprises Vins (CEEV) and spiritsEUROPE.
The U-label will be presented at a digital event on 30 September starting at 4 pm, which can be viewed here.
During the pandemic, Sogrape teamed up with the University of Aveiro to help rehabilitate patients who have lost their sense of smell due to olfactory diseases like Covid-19. Read more on their work on that project here.
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