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California’s Batiste Rhum becomes the first carbon negative American craft rum
Batiste Rhum has been validated as carbon negative, becoming the only known beverage alcohol in the world to have a climate positive natural production process with no purchase of carbon offsets.
Third Partners, a management consulting firm specialising in sustainability strategy, has verified the Californian rum brand as carbon negative, removing CO2 from the atmosphere with each bottle made.
With no purchase of carbon offsets, Batiste Rhum exclusively uses fresh sugarcane in its production process, which absorbs carbon dioxide as it grows.
The brand’s reliance on renewable energy, including solar for electricity and biomass for steam power, as well as its sustainably-minded shipping and packaging, also reduce Batiste Rhum’s carbon footprint.
“We are delighted to announce that after much intensive work we have delivered on our goal to create an excellent, ecologically-correct and sustainable spirit. Our focus on best practices for working with fresh ingredients, utilizing renewable energy, and choosing minimal-impact packaging delivers a delicious drink and expands what people can expect in the world of rum,” says Tristan Mermin, Batiste Rhum Founder and CEO.
“Our mission to bring the ethics and standards found in the natural food industry to rum and spirits has received a strong vote of confidence in the report completed by Third Partners.”
Third Partners’ report analysed Batiste Rhum’s ‘Three R’ production process: regenerative agriculture, renewable energy, and responsible choices in deeming it carbon negative.
John Haugen, Principal and Client Director at Third Partners said: “The beauty of Batiste Rhum’s process is its simplicity: use clean energy, reuse waste and byproducts, and help nature do what nature does best. This closed-loop approach to production results in a process that is climate positive and better than carbon neutral.”
Batiste Rhum is made with 100% fresh-pressed, uncooked sugarcane. Just 3% of the world’s rum is made this way, and the process takes up to 40 hours from harvest to rum with a single distillation.
Batiste Rhum is not the only drinks brand hailed for its carbon negative ethos. Read about Scottish brewer BrewDog’s new carbon negative ad campaign here.
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