The Flying Winemaker expands distribution in China

The Flying Winemaker Group is partnering with The Wine Republic to begin a distribution relationship across mainland China.

Founded by Eddie McDougall, winemaker, wine critic, TV personality and columnist, The Flying Winemaker Group is one of the most lively wine brands in Asia-Pacific.

The group decides to expand their footprint in China by partnering with The Wine Republic, a specialist wine importer and distributor with four offices in China, and a portfolio of wines from over thirty producers in sevens countries. The company focuses on working with family-owned and quality-focused producers.

“Our objective at The Flying Winemaker was to seek a China distribution partner who had the capabilities to represent and promote our portfolio of brands to a sophisticated growing wine market. With the appointment of The Wine Republic as our distribution partner I am very excited about the future of our New Zealand brands.

“Campbell Thompson and his team is one of China’s leading distributors of new world wine; they know exactly what the market wants.” Eddie McDougall, founder & chief winemaker of The Flying Winemaker, commented.

“Eddie and his winemaking team have a real passion for making great wines and connecting with consumers. This combination of The Flying Winemaker series, plus those from Gladstone Vineyard offers a diverse collection at price points that fit all types for our customer segments.

“We believe that The Flying Winemaker and Gladstone Vineyard will be New Zealand’s leading brands in the China market; we are very excited to be a part of this story.” Campbell Thompson, managing director of The Wine Republic, added.

The Wine Republic works with many of China’s leading hotel groups and restaurants, as well as providing wines direct to consumers, and to online and sub-distribution partners around China. The Flying Winemaker’s range of brands are targeted to distribute to trendy restaurants, premium hotels across China and a variety of online channels.