Rosé All Day launches bag-in-box rosé

Ticking two trend boxes in one, popular Pays d’Oc wine brand Rosé All Day has supersized its offering with the launch of a three litre bag-in-box format in the US.

The 3L boxes will be available across the US this month, with each box holding the equivalent of four 75cl bottles of rosé and staying fresh for up to three weeks.

Rosé All Day is a “crisp and fresh” Grenache-dominant Pays d’Oc pink offering notes of “watermelon and strawberry”, and a “long, fruity finish”.

According to its makers, Biagio Cru Wines & Spirits, the food friendly wine pairs well with everything from fish and sushi to salads.

Opting for a “pearlescent” pale pink square box rather than the standard rectangular shape, the Rosé All Day BiB will retail at $29.99.

“Nobody wants to have to make extra runs to their local wine shop. With four bottles of wine conveniently in one box, the Rosé All Day Bag-in-Box is easier to transport for those looking to spend more time outdoors, where it not only lasts longer, but travels lighter and safer, with more of our great wine in one package,” said Darren Restivo, principal of Biagio Cru Wines & Spirits.

“Sometimes you don’t need to reinvent the wheel; just make a larger spoke,” he added.

In April Rosé All Day launched a rosé Prosecco to capitalise on the growing global thirst for pink expressions of the northern Italian sparkler.

Last year saw the launch of Rosé All Day Spritz in 75cl bottles and 4-pack cans. The newest addition to the range will be a Rosé All Day Watermelon Spritz, which is due to hit the shelves soon.

Founded in 1998, Biagio Cru is based in New Hyde Park, New York. The company imports wines and spirits from around the world. The Rosé All Day brand was founded in 2017.