Preparations for ProWine Shanghai 2021 in full swing

Taking place on 9-11 November, ProWine Shanghai 2021 strives to build on the success of previous editions of the show, with the organisers having secured participation from domestic and overseas exhibitors.

ProWine Shanghai 2021 will gather global wines and spirits producers from 9-11 November this year in Hall W4 and W5 of Shanghai New International Expo Center (SNIEC) – in conjunction with Food & Hospitality China (FHC) simultaneously.

With the effective control of the epidemic situation in China and the rapid growth and diversified development of the Chinese wine market, the overall situation of ProWine Shanghai 2021 booth reservation is positive.

There are many exhibitors, both domestic or overseas, that have confirmed their participation. The concurrent activities and special areas of the exhibition are also being actively planned and prepared.

For national pavilion, the registration situation from Spain is the most enthusiastic. ICEX Espana Exportacion e Inversiones is the first national pavilion officially confirmed to participate; Promotora d’Exportacions Catalanes S.A. (PRODECA) also attaches great importance to the Chinese market, although there is still a travel ban, this year Prodeca’s exhibition area will reach the largest ever.

Other large international pavilion organisations showcasing in the fair include Business France, Wines of Portugal, Japan Sake And Shochu Makers Association. Other well-known companies, such as Les Grands Chais de France (GCF Group), Henkell Freixenet, International Wine & Spirits Competition (IWSC) have actively signed up. For Chinese wine industry, GREATWALL WINE and Up Chinese Wine will continue to support ProWine Shanghai 2021.

In 2021, ProWine aims to increase its city promotion efforts, especially focusing on exploring the northern market and finding suitable potential buyers. The organiser plans to gradually penetrate the market, including high-end supermarkets, bars, hotels, etc., as key promotion and invitation objects to expand the target market and look for more opportunities.

ProWine continues its commitment to offering quality wine education with a diverse program of supporting events. In closer and extensive cooperation with many first-class wine education institutions in China such as Grapea & Co., Dragon Phoenix Wine Consulting, ProWine will be the platform to launch more interesting wine education courses.

The master class created by ProWine not only promotes wine knowledge, but also accurately reflects industry trends. Wine education, as one of the features of ProWine Shanghai, is offered not only at onsite, but also during city promotion tour before the trade fair.

ProWine Shanghai will not stop its investment in the market, a wide-reaching wine education-focused promotion tour will be rolled out across the country, covering more than 50 different cities in China, at a time when the country’s wine industry is gradually stepping out of the Covid-19 shadow.

For more information, please refer to the fair website.