Louis XIII opens first ‘shop-in-shop’ in Southeast Asia

Cognac producer Louis XIII has opened a permanent ‘shop-in-shop’ in Singapore – the first venue of its kind for the brand in Southeast Asia.

Located within the new flagship shop for spirit retailer The Whisky Distillery in One Raffles Place, the new boutique expands the brand’s visibility to Singapore’s customers. The venue will offer preview of upcoming exclusive limited editions and tasting opportunities.

The widest range of Louis XIII products will be available in the domestic market in Southeast Asia in this new flagship shop, including large and rare bottles such as Louis XIII Le Jeroboam, a 3L crystal decanter four times the size of Louis XIII Cognac Classic decanter and Louis XIII Le Mathusalem, a monumental 6L crystal decanter that makes for an extremely rare collector’s item with only 50 produced per year.

As an added limited-availability incentive for Louis XIII fans, anyone who purchases a decanter of The Magnum (1.5L) throughout the month of May will enjoy an exclusive complimentary pairing experience curated by chef-owner Ryan Clift at Tippling Club for two guests.

Guests are invited to enjoy the ritual of tasting Louis XIII Cognac alongside a decadent pairing menu comprising some finest ingredients from N25 Caviar to lobster and foie gras in one of Singapore’s top restaurants.

“We are pleased to launch this collaboration for our customers with The Whisky Distillery. As a top retailer for fine spirits, they share our appreciation for uncompromised quality, powerful heritage and visionary craftmanship with a footprint in Singapore’s top luxury retail locations that is unparalleled.” said Tyrel Ball, Rémy Cointreau managing director, South East Asia Pacific.

“In recent years, the appeal and demand for premium spirits consumption in Singapore has driven the search for authentic and highly coveted fine spirits,” said The Whisky Distillery’s managing director, Manjit Gill.

“The Whisky Distillery is at the forefront of premium spirits of genuine heritage, such as the Louis XIII Cognac. We are proud to partner with Rémy Cointreau to showcase the prestigious range of the Louis XIII Iconic Collection at The Whisky Distillery’s newest store in One Raffles Place.”

Apart from the shop-in-shop in One Raffles Place. Louis XIII Cognac is also available for purchase at other The Whisky Distillery retail stores across Singapore.