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VSPT Wine Group unveils new corporate image
Chilean wine giant VSPT Wine Group has revealed its new corporate image with new colours and a new logo that reflect its company ethos.
The new logo features a depiction of a condor, known to be “the guardian of Andean culture”, using “tones that evoke the land”, according to VSPT.
The largest flying bird in the world, condors can be found soaring between Argentina and Chile, inhabiting both sides of the Andean mountain range where VSPT operates.
“We are deeply inspired by this change; the endless flight of our condor is a faithful reflection of our values, style and organisation.
“The colours highlight our passion for wine, love of nature and innovative minds, transforming these things into excellence in each bottle”, said VSPT’s CEO, Pedro Herane.
“The curved lines, inspired by the wings of the condor as well as the natural shapes that sculpt the industry, are another pillar of our new image.
“It is an allusion to nature; nature that, as a company, we have strived to protect for years through our cutting-edge sustainable projects and our respect for the environment”, added Barbara Wolff, chief of corporate affairs and innovation.
VSPT Wine Group is a leader within the Chilean wine category, producing 17 million cases of wine a year. The company also makes wine in Argentina.
Having long taken an eco-conscious approach to winemaking, among the brands in the VSPT portfolio are: Altaïr, Sideral, 1865, Gran Reserva Tarapacá, Leyda, La Celia and Graffigna.