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Changyu to open a wine theme park in Shanghai
Changyu, China’s oldest and largest winery, is planning to open a wine theme park in Shanghai North Bund this year.
Changyu City Winery will appear on the North Bund. At present, the design of the theme park is in development, and the final design will be completed at the end of March and officially opened at the end of August.
In August last year, Changyu signed a co-construction agreement with China Jinmao’s Shanghai International Shipping Service Center Development Co., Ltd. and Shanghai International Wine & Spirits Trade Development Co., Ltd. to develop the wine theme park.
The site is still under construction, and the park is expected to open its door at the end of August.
The new Changyu Shanghai outpost is located in the underground corridor between Gongping Road Wharf and Qinhuangdao Wharf, spanning around 7,000 square meters. The park will split into two areas which focus on immersive experiences and food and wine pairing respectively.
The experience area will display seasoned oak barrels from Changyu’s 13 wineries around the world, and through the integration with advanced technology, the aim is to impart the know-how of wine varieties, terroir and winemaking knowledge.
The dining area is going to serve up a variety of light meals and wines, hoping to showcase the variety of food and wine pairing.
Changyu is China’s oldest and largest wine producer. In 2020, Changyu’s global wine grape planting area was about 20,000 hectares, and the annual output of wine and brandy is about 150,000 tons.