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Pink Prosecco tops Lidl’s Covid Christmas
Sales of pink Prosecco helped Lidl achieve a record Christmas, the retailer has revealed, as revenues rose 17.9% in the four weeks to 27 December, compared to last year.
The retailer said it sold more than a million bottles of its £6.49 pink Prosecco during the festive period – or around 6 million glasses – along with around 7,000 glasses of mulled wine, it said. Sales of its premium lines rose 22% and shoppers also tended to do a larger shop, the retailer noted, with the average size of Lidl’s customers’ basket growing by around 25%.
Boss Christian Hartnagel said the retailer was pleased to have been able to help customers enjoy Christmas, despite it being “a diffcult time for many across the UK.”
“Our record sales and significant basket size growth just demonstrates the strength of the Lidl appeal,” he said.
The retailer is pushing on with its expansion plans and expects to open around 200 new stores by 20223, taking it to around 1,000 stores in total.
Sparkling wine and premium wine helped lift Christmas sales at some of the UK’s major retailers, with Morrisons reporting champagne sales up 64%, Sainsbury’s seeing them rise by more than 50% while Aldi saw wine sales up 75% acoss December.
The latest Kantar results found overall grocery sales rose 11.4% in the 12 weeks to 27 December, with alcohol up by £310 million in the UK over Christmas, in part due to the restrictions put in place by the governemtn tier systems limited people from drinking in pubs, bars and restaurants.
Prosecco DOC rosé was officially launched in November last year, and the region plans to fill 20 million bottles in its first year of production, which would represents around 4% of current total Prosecco production in the region.
The UK is Italy’s largest market for Prosecco DOC, accounting for almost a third of all the Prosecco DOC shipped worldwide, or around 122 million bottles in 2019.
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