Interactive wine education platform Vivant launches this December

Helmed as the world’s first live streaming wine experience platform, Vivant is now open to connect winemakers, consumers, and expert wine advisors in an interactive way.

Virtual wine tasting is gaining more exposure nowadays. Instead of holding a session across Zoom, Vivant innovated a new platform that guides consumers through wine classes, tasting knowledge and winery visit in one session. With an aim to “redefine how consumers learn about wine and support a more sustainable future for the industry”, the platform creates lessons with topics focusing on various regions and features quality wines from responsible winemakers practicing sustainable, organic, and biodynamic viticulture.

“Our ambition is to recreate the magic of visiting a wine region without the carbon footprint of stepping on an airplane,” said Michael Baum, CEO & Founder.

“We’ve assembled a team of wine educators, product designers, software engineers, and media producers to immerse people in the world of wine like never before.”

An experience kit is designed specifically for each session.

After enrolling in a live-streamed session on the platform, an expert wine advisor will walk the audience through basic terroir knowledge and on-site interviews of various wine producers from the region. There are also quizzes to test their understanding of the participants while having fun competing with each other.

Experience kits designed specifically for each session are available for subsequent purchase and shipment globally. With that, participants can take part in the interactive tasting method and learn to taste like professionals, where they get to assess wines interactively and compare their results to the expert’s wine profiles.

On the platform, the expert wine advisors are available anytime and anywhere to answer members’ questions and share their wine recommendations.

Vivant launches with three French wine regions: Bordeaux, Burgundy, and the Loire, and new experiences from Alsace and Champagne will be available in December. In 2021, Vivant will transport members to wine regions in Italy, Germany, Spain, and beyond.

“VIVANT is a community of committed producers who want to change the approach to the wine world,” said Claire Lurton, owner of Château Haut-Bages Libéral. “I am so proud to be part of Vivant’s beautiful mission.”

“One of the big forces of VIVANT is the selection of wines, sustainably produced”, remarked Thiébault Huber, a former sommelier, and Domaine Huber-Verdereau’s winemaker. “Another is the experience itself. No matter where you are in the world, you are transported to Burgundy and other amazing wine regions. Vivant is fantastic.”

The comapny’s mission is to accelerate the wine world’s transition to a sustainable future by amplifying responsible winemakers’ voices, showing consumers naturally produced wines taste better, and building a global wine community committed to a better way. Annual membership starts at £149.99 and is available online at www.vivant.eco. One percent of all membership fees and wine purchases help fund innovative new ideas and research positively impacting wine’s future through VIVANT’s 1% for Wine initiative.