Gordon’s and tonic: Ramsay releases hard seltzers

Celebrity chef Gordon Ramsay has launched a range of hard seltzers in the US, including a passion fruit, pineapple and orange expression called Knicker Twist.

Due to hit US shelves in early 2021, the Hell’s Seltzer range, made in collaboration with distributor Brew Pipeline and drinks development agency Global Brews of London, features four “unapologetically bold” flavour combinations.

In addition to the aforementioned Knicker Twist, the range includes a kiwi, lime, mint and pineapple seltzer called Mean Green; a peach, blueberry and raspberry variant called Berry Inferno; and a key lime and vanilla seltzer called That’s Forked.

The seltzer flavours were inspired by popular menu items from Ramsay’s Hell’s Kitchen restaurants across the United States.

“Gordon’s team and Brew Pipeline put flavour first when developing Hell’s Seltzer.

“That’s always been Gordon’s goal, and we think he nailed it. We’re looking forward to sharing these bold seltzers with fans across the nation,” said Steve Kwapil, CEO and co-founder of Brew Pipeline.

The 5.5% ABV, gluten-free seltzers are made with “all-natural flavours” and will be sold in 12-pack variety packs, featuring three of each flavour variant.

The 12-pakcs of 12 oz cans will have a recommended retail price of $15.99-17.99, and will be available nationwide across the US in early 2021.