Bardinet unveils new look

Brandy producer Bardinet has revealed refreshed packaging, with a an update bottle shape and labels, and a new advertising campaign centred around ‘French passion’.

The brand has introduced new packaging for its VSOP and XO brandies with a “distinctive” new bottle shape and labelling that focuses on their French heritage, the house’s founding date (1857) and also emphasis on the brandy-making process to “enhance consumer understanding”.

The house is also rolling out a new marketing campaign this month designed to shine a light on the craftsmen and women behind the brand with the tagline ‘Crafted with French Passion’.

The campaign features two black & white images along with the new-look bottles and new cocktails, such as the VSOP Tonic.

Marion Divaret, international brand manager for Bardinet, said: “Bardinet brandy is for all to enjoy, whether they are experimenting with brandy in cocktails, or prefer to drink our spirit neat. By updating our packaging and launching our striking new advertising campaign, we invite everyone to explore the rounded, balanced taste of Bardinet brandy, which we have been crafting with passion for more than a century.”