Mod Sélection Champagnes debut in Hong Kong

Ginsberg+Chan has announced the exclusive distribution of Mod Sélection Champagnes, a creative project between hip hop star Drake and drinks entreprenuer Brent Hocking, in Hong Kong market.

DeLeón Tequila founder Brent Hocking has brought together a historical champagne house with centuries of winemaking expertise and top it off with the creative output from Canadian rapper Drake.

Riding on the success of their previous American whiskey project, Hocking and Drake collaborated once again and this time they co-created a luxury Champagne. They found the ideal terroir when they joined forces with Maison Pierre Mignon, a Champagne house established in 1892 that has been producing top cuvées for over five generations. The house has long- been commissioned for its remarkable Champagne by political and industry elite. Only now has their superior drinking Cuvée become available for release, under the exacting guidance of Hocking.

The vineyards spread throughout the Vallée de la Marne, Côte de Blancs and Montagne de Reims and are claimed to be “amongst the finest Grand Crus in Champagne”. They boast a combination of Pinot Meunier, Pinot Noir and Chardonnay vines grow on clay-limestone and chalk soils. Strict selection process at harvest, delicate extraction of the first-press cuvée and rigorous control of fermentations are executed with exacting precision, to preserve the fruit purity.

The house is one of few in France to receive the official Environmental Certification or Haute Valeur Envioronnementale for its highly valued viticulture practices and preservation of biodiversity. Minimal intervention is practiced throughout harvest, press and production. Only grapes demonstrating optimal levels of sugar, acidity and maturity are selected fit for pressing and vinification. These elements all combine to ensure the purest display of balance and terroir in every Cuvée of Mod Sélection.

Mod Sélection is one of few houses in Champagne to use the extremely rare Saignée method for its Rosé Champagnes, meaning “to bleed”, and this method requires pressure or pressing to get the juice off the grapes. Then the grapes are placed into stainless-steel tanks for an extended and proprietary cold-soak maceration.

Jason Ginsberg, co-founder of Ginsberg+Chan says, ”being from Toronto we were thrilled to be connected to Drake, who is also from Toronto. But we also asked ourselves whether that was good enough reason to take on a celebrity champagne. When we tasted the line up, we discovered the champagnes are actually really really good.”

Variants range from Non-Vintage to Vintage, Rosé de Saignée, Vintage Rosé, Grand Cru Blanc de Blancs, Vintage Blanc de Blancs and Blanc de Noirs. Prices begin at 2300 HKD for the Reserve Non-Vintage, available at Ginsberg+Chan now.