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De Kuyper launches Fizzy Favourites RTD range
Dutch drinks maker De Kuyper has launched a new range to RTDs called Fizzy Favourites housed in on-trend cans and made with De Kuyper fruit liqueurs.
The Fizzy Favourites range includes Fizzy Strawberry, Fizzy Passionfruit and Fizzy Watermelon. Each slimline 250ml can has an ABV of 4.5%.
The trio are made from De Kuyper Wild Strawberry, Passionfruit and Watermelon fruit liqueurs, sparkling water and citrus fruit.
The range, which is best enjoyed chilled over ice, is targeted at consumers aged between 18 and 40.
The newbies join De Kuyper Fizzy Peachtree RTD, and were created off the back of its success. The brand hopes to tap into the growing trend for convenience and low-alcohol serves in the drinks space in order to shake up the liqueurs category.
“Next to our heritage, innovation is key for us. With innovative drink concepts such as Fizzy Favourites we intend to enhance and democratise the liqueurs category and make cocktails more accessible,” De Kuyper’s CEO, Mark de Witte, said.
“This trend-setting serve is our answer to rising consumer trends such as convenience, low-ABV and fruity spritz drinks,” he added.
The RTDs are priced at €1.99 per 250ml can. The range will be rolled out globally this month, initially in the UK, China and the Netherlands.