Baga Chipz launches virtual celebrity cocktail workshop

Ru Paul’s Drag Race finalist Baga Chipz has teamed up with DJ Limbrey distillery to launch a series of videos promoting a range of teabags that can be used to create cocktails at home.

Ms Chipz, known as one of the strongest contestants in the first ever UK edition of Ru Paul’s Drag Race last year, stars in a series of videos promoting the new product – called DJs Cocktail Infusers with Nancy Sorrell, Paralympic gold medallist Claire Cashmore MBE, fitness expert Shaun Stafford and US TV star Paul Wharton, with a special appearance from Vic Reeves.

The teabags in the range to help people create up to six cocktails at home; Long Island Iced Tea, Cosmopolitan, Margarita, Peach Mojito, Strawberry Daiquiri and Sangria. The infusers are meant to be steeped in alcohol such as vodka for four minutes before a mixer and garnish is added.

The launch comes on the back of rising demand for cocktail-making essentials while bars and restaurants have been forced to close during lockdown. In the 12-week period to 23 May, sales of cocktail bitters in the US retail and e-commerce sector rose 83.6%, according to Nielsen figures. Meanwhile sales of cordials, which also includes lower-ABV aperitivos and liqueurs such as triple sec, have risen by 50% compared to last year.

DJ’s Cocktail Infusers come in a multipack of 12 biodegradable infusers, and also include a bell jigger, reusable straws and a stirring spoon. They are available to purchase from Amazon with an RRP of £19.99.

DJ Limbrey, founded in 2014, produces a selection of premium-positioned spirits such as potato vodka and London Gin which typically appear on the bar at high profile events like London Fashion Week. With gatherings unable to take place for the foreseeable future, the company is focusing its efforts on recruiting consumers who are looking to recreating the on-trade experience at home.