Darren Gough’s South African wine is retail partner’s ‘most successful product’

A South African wine label launched by Freixenet Copestick and spearheaded by cricketer Darren Gough has become one online retailer’s most successful listing to date.

The Care for Wild wine collection was launched at the end of September to raise for the South African wildlife charity of the same name.

Erin Smith, digital marketing director for Slurp, said: “The response and popularity of the wines has been remarkable. Our existing customers really got behind all the wines, but it also helped us introduce Slurp to a lot of new customers. Our biggest problem now is ensuring we can keep our customers stocked up.”

The launch was spearheaded by ex-England cricketer Darren Gough, who is the brand ambassador for the Care for Wild Wine Collection and the Care for Wild Sanctuary based in South Africa.

“Darren and Anna Gough have been absolutely amazing. They work tirelessly to support the charity, are incredibly selfless with their time and so passionate about the Care for Wild project. It really does seem like all the stars aligned behind this range of wines,” said Smith.

Freixenet Copestick, which makes the Mionetto Prosecco and i heart Wine brands, are now aiming for national on and off-trade distribution in the UK as well as international sales.

Robin Copestick, Managing Director for Freixenet Copestick, added: “We have learned so much from the Slurp launch and are now in a position to introduce it nationally and internationally in 2021. We have really strong interest from big companies in the UK and from many countries around the world.