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The Hidden Sea launches ocean clean up campaign
Environmentally focused Australian wine brand The Hidden Sea has launched a global campaign to remove one billion plastic bottles from the ocean by 2030.
Collaborating with Danish firm ReSea Project on the initiative, for every case of Hidden Sea sold globally, one kilo of plastic is removed from the ocean and recycled – the equivalent of ten plastic bottles removed for every bottle of wine.
The ReSea Project currently operates in South East Asia, which is a major recipient of plastic waste from countries around the world, including the UK. This collaboration aims to increase consumer awareness of the threat of plastic waste in the ocean.
“Our vineyards on the Limestone Coast were once covered by the Great Southern Ocean and its mineral deposits have helped to give our wine its unique flavour profile.
“The whale depicted on our bottles is a sketch of a fossilised whale found under one of the vineyards,” said Justin Moran, co-founder of The Hidden Sea.
“The partnership with ReSea Project made perfect sense to us as it aligns with our brand heritage and allows us to fulfil our business purpose.
“By listing our wines, buyers and retailers will be supporting a global ocean waste plastic initiative, raising awareness among consumers of this crisis, and making a quantifiable difference,” he added.
Kenny Louring, marketing manager at ReSea Project, said: “Our mission is to create plastic-free oceans via a circular economy, and collaborations such as this help to raise awareness of our initiative and contribute towards our waste removal and recycling targets.”
Kingsland Drinks has been appointed the exclusive UK distributor of The Hidden Sea range, which includes a Shiraz, Chardonnay and rosé.
“This is a unique partnership for the wine sector and we’re thrilled to be part of it. The Hidden Sea is leading the way with environmentally conscious practices.
“The initiative with the ReSea Project will resonate with younger drinkers and those who make sustainable choices and enjoy wines with a modern appeal,” said Pete Fairclough, brand manager at Kingsland Drinks.