Sir Edward’s launches new advertising campaign

La Martiniquaise-Bardinet’s blended Scotch whisky label Sir Edward’s has unveiled a new advertising campaign focusing on its Scottish roots.

The brand, which is the third highest selling whisky in France, has created a new campaign features a classic Scottish landscape with rolling hills, loch and an historic castle.

With its new ad and the tagline ‘Scotland in a glass’, the brand hopes to showcase both the provenance of the whisky and draw attention to the fact it is “authentic, easy to drink and accessible”.

A spokesperson for the brand said: “We wanted to show the world from Sir Edward’s point of view where the traditions, values and pride at the heart of our brand stretch out in front of him.

“This campaign brings Sir Edward’s to life, with the iconic character historically found on the bottle’s label now very much a tangible figure. We are sharing his experience of savouring the spirit of Scotland. There’s no clearer message – Sir Edward’s is simply ‘Scotland in a glass’.”

Produced since 1891 and distributed in over 110 countries, Sir Edward’s is a blend of malt and grain Scotch whiskies and is made at its distillery near Bathgate in West Lothian.

The range comprises the signature Finest blend, gently-peated Smoky, the 12-year-old and the latest addition to the portfolio, the Beer Reserve.