Milestone Beverages launches Blowfish Rosé in Asia

Hong Kong-based importer and distributor Milestone Beverages is bringing Blowfish Rosé to the Asia-Pacific market this summer.

Hailing from South Australia, with its vibrant packaging and quirky name, the Blowfish brand is focused on fun and enjoyment.

“We aren’t looking to show off or boast about how amazing we are, we just want to take what life has to offer in fresh and fun ways. We are always ready to have a good time and celebrate life with good wine,” Joe Milner, founder of Milestone Beverages, told db.

A blend of Colombard, Semillon and Shiraz, according to Milner, the easy-drinking crowd pleaser is “generously fruity, brimming with strawberries, watermelon and tropical notes”.

For an unconventional and playful spin, customers can go for recommended cocktail variations, such as Rosé Lemonade, Rosé Sangria and Rosé Popsicles. The accessible pink is now available across Asia-Pacific.

Blowfish Rosé is the latest expression in the range, which also includes a Chardonnay, Shiraz and Merlot. The Blowfish brand was launched in 2015.

Based in Hong Kong, Milestone Beverages is an independent beverage brand builder, focused on incubation, innovation and insights, providing its expertise to others through its market advisory services.

Having 15 years of global experience alongside the biggest names in the industry, Milner’s aim is to develop independent and customer-centric wine and spirit labels sourced from around the world.