Kingsland to develop premium spirits portfolio as a standalone company

UK drinks supplier Kingsland Drinks is launching a new standalone spirits business to develop a portfolio of premium and craft spirits that is says will provide “a shot in the arm” for the UK’s on and off-trade.

Kingsland Drinks’ head of spirits Becky Davis will head up the new venture

Although the as-yet unnamed spirits new company will be run as an entirely separate business, offering premium agency brands as well as new and emerging brands to the UK on- and off-trade, it will benefit from Kingsland’s route to market and end-to-end category service, the Irlam-based company noted.

The new company is to be headed by Kingland’s head of spirits Becky Davis who joined the Irlam-based company in March from spirits importer and distributer Mangrove Global, where she was its on-trade sales director. Before making the move into drinks sourcing, sales and management, Davis worked her way up the ranks at a number of high profile cocktail bars in Manchester and Leeds.

Davies said the innovation and creativity within spirits was ‘incredible’ and she was looking forward shaping a brilliant portfolio of purposeful brands to service some of the hospitality industry’s best outlets.

“My focus right now is to continue my search for exciting, innovative and – where possible – first-to-market liquids and brands to collaborate with. We want to bring together a team of experts who strive to be part of something with real momentum, energy and ambition. This is a unique opportunity to join an exciting new venture and to contribute to and build from the ground up.”

Kingsland Drinks’ executive chairman Andy Sagar said it was still early days in the formation of the new company, but Kingsland Drinks was keen to support its growth and footprint across the industry, saying that its offering would be “a welcome shot in the arm of premium drinks”.

“UK consumers are increasingly seeking out new and exciting drinks and becoming more sophisticated in their choices and knowledge. We’re already hugely excited about the offering Becky is curating and have incredible confidence that, with Becky at the helm, it’ll become a destination for outlets seeking stand out luxury and premium drink brands.”