Fortnums taps into rosé trend with sparkling rosé tea

Luxury London department store Fortnum & Mason is hoping to tap into the rosé, sparkling wine and alcohol-free trends with the launch of a sparkling rosé tea.

Packaged like a Champagne in a glass bottle with a neck foil and cork seal, Fortnum & Mason Rosé Sparkling Tea is the pink version of the store’s original Sparkling Tea, which launched last summer and proved an instant hit.

Priced at £16.95 for a 75cl bottle, the tea-based fizz is said to boast notes of “raspberry pavlova, sherbet, wild strawberries, elderflower and Oolong”.

On the palate you’ll find “cranberry, hibiscus, hints of ginger, and deep layers of Darjeeling”, while “delicate tannins” give the fizz a “precise structure and herbal complexity”.

Featuring no artificial additives, the sparkler is made from a base of 11 organic teas, including Fortnum’s Sencha, Silver Needle and Darjeeling. The addition of hibiscus gives the fizz its pink colour, red fruit profile and tannic grip.

“Summer and rosé go together like tea and biscuits, and since we launched the original sparkling tea last summer, our team has worked hard developing, tasting and tweaking this rosé sparkling tea.

“It’s the perfect no-alcohol summer drink to celebrate a reunion with a loved one or as a gift for a rosé loving mum-to-be,” said Fortnum & Mason’s customer experience director, Zia Zareem-Slade.

The alcohol-free movement continues to pick up speed in the UK. This year, 4.2 million Britons took part in dry January as mindful drinking becomes the norm.