This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Ellis Wines launches campaign to support South Africa
UK importer and distributor Ellis Wines has launched a campaign to support South Africa and the hospitality sector.
Human and canine members of the De Wetshof Estate team
For every six bottles of wine purchased from any of the five South African wineries in its portfolio, Ellis will donate £1 to Hospitality Action.
To promote its campaign, the company will be sending an email to all its customers, encouraging them to drink South African.
The offer will run for six weeks from 3 August to 11 September, and Ellis will run blog posts about the winemakers each week.
The wineries are: Backsberg Estate, De Wetshof Estate, The Basson Family Estate, Strandveld Vineyards and Laibach Vineyards.
The company states: “Your wine purchase could help save a family-owned South African winery and all the livelihoods it supports.
“The pandemic has also hit the hospitality industry hard, which is why we have chosen to donate the money raised to Hospitality Action.”
South Africa reinstated its controversial domestic alcohol sales ban earlier this month after lifting it in June. Producers are permitted to send their products overseas after an export ban was removed on 1 May.
Read more:
WAITROSE SUPPORTS SOUTH AFRICAN WINE INDUSTRY WITH DISCOUNTED CASE
SOUTH AFRICAN WINE BUSINESSES LAUNCH DTC PLATFORM
SOUTH AFRICAN ON-TRADE WORKERS PROTEST ALCOHOL SALES BAN