California Wine Month kicks off in Hong Kong

Now in its second year, California Wine Month is taking place in Hong Kong this summer, featuring over 40 participating restaurants and retailers.

Organised by the California Wine Institute (CWI), the summer-long promotion features a host of offers and promotions from over 40 participating restaurants and retailers.

Wine lovers can look forward to discounts on selected California wines, in-store tastings, special wine pairing menus, and ‘discover California’ wine classes.

From 20-23 and 27-30 August, the organiser will host the first pop-up retail store in Hong Kong’s Fashion Walk, where wine lovers can taste and purchase an array of California wines with a rotating line-up of wine merchants and exclusive discounts.

At the pop-up shop, the ‘Discover California Wines’ tasting bar will also be set up to offer a selection of special wines, featuring some bottles which are not yet to be available in Hong Kong from famed wineries such as Napa Valley’s Barnett Vineyards (Spring Mountain District) and Silenus Winery (Oak Knoll District), as well as Dierberg Vineyard 2 from Santa Maria Valley. A limited quantity of goodie bags will be produced, featuring special bottles of wine, summer-ready souvenirs like beach towels and waterproof bags, as well as tasting coupons and cash vouchers for use at the pop-up store.

Taking place in conjunction with the California Wine Month will be Delicious USA, organised by the United States Department of Agriculture (USDA) Agricultural Trade Office in Hong Kong. The festival presents a lineup of 25 restaurants in town, offering over 40 exclusive dishes using an array of premium US ingredients. The festival aims to highlight the quality and versatility of US food and beverage products for quality dining experiences.