Sarah Jessica Parker launches southern French rosé

Sex and the City star Sarah Jessica Parker has added a southern French rosé to her Invivo X wine range, made in collaboration with New Zealand-based Invivo.

Sarah Jessica Parker and Invivo’s Tim Lightbourne and Rob Cameron pick out their southern French rosé blend in New York

Invivo X, Sarah Jessica Parker Rosé is a blend of Grenache, Cinsault and Syrah hailing from clay‐limestone soils within the Golden Triangle 
in Saint Tropez between Puget‐Ville, Les Arcs and
 Le Thoronet Abbey.

The 2019 Vin de France rosé was made in collaboration with Provence producer Chevron Villette, with input from the Invivo team and Parker, who helped decide on the final blend during a tasting session in New York last December.

“Blending the rosé was an experience I never thought I would be participating in and was not only great fun but informative, surprising and wonderfully satisfying. I’m looking forward to adding it to our collection,” Parker said.

The grapes were harvested at night, de-stemmed, then selected on an optical sorting table. Following a gentle pressing the rosé was fermented in stainless steel.

The peach-hued pink is said to offer aromas of grapefruit, crunchy apple and nectarine, with a hint of sweet raspberry.

“Invivo X, SJP Rosé is a gorgeous shade of blush pink, which is what will initially draw you in, but it’s the taste that will bring you back for more.

“The aroma profile invokes rose petals and summer berries wrapped in a minerality that makes the wine exceptionally fresh.

“SJP Rosé is full bodied with great complexity and elegance, delicious on its own or with a range of cuisine,” Invivo co-founder, Rob Cameron said.

The wine goes on sale in the US this week with an RRP of US$20. The rosé joins SJP’s debut wine, a Marlborough Sauvignon Blanc, which went on sale around the world last September.

On 26 May at 7pm EST, Wine.com will be hosting a virtual tasting of the rosé with Sarah Jessica Parker and Invivo’s founders, Tim Lightbourne and Rob Cameron.

An in-depth look at the latest developments within the rosé category will appear in the forthcoming June issue of the drinks business.