This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Martini launches non-alcoholic aperitivo made with vermouth wine base
Bacardi-owned wine brand Martini has launched a non-alcoholic alternative to its vermouths.
The aperitifs, which are made with the “same quality” wines used to make Martini’s standard vermouths, are de-alcoholised and infused with a selection of sustainably sourced botanicals.
There are two variants in the new range: Martini Non-Alcoholic Vibrante, supposedly made with Italian Bergamot, and Martini Non-Alcoholic Floreale, which “takes inspiration from the delicate sweetness of Roman Chamomile…to create a unique floral tasting experience.”
The Vibrante will be available in Ocado, from March 2020.
Beppe Musso, Martini’s Master Blender, said: “We have selected quality ingredients – wines, botanicals and herbs. We carefully remove the alcohol from the wine before adding the botanicals and herbs to preserve the authentic aroma and taste. The result is unmistakably MARTINI – but without the alcohol.”
Bacardi has started to target the rising number of abstainers in the UK, having already launched a non-alcoholic sparkling ‘wine’ last year, after successfully trialling it in African and Asian markets. A recent study by the Portman Group found that 24% of British drinkers are keen to cut back on booze, rising to nearly a third (31%) for the 18-24 age bracket, dubbed ‘Generation Sensible’.
Unlike the new aperitifs, Martini’s alcohol-free fizz is not de-alcoholised. Instead it is kept at a cool temperature, with “a few preservatives added” to prevent any of the must undergoing alcoholic fermentation. The seemingly-simple wine-like beverage took two years to bring to market, according to Marco Mazzini, the global brand director of Martini Sparkling Wines at Bacardi.