HK F&B industry unites to encourage locals to dine out

Since the outbreak of Covid-19 in Hong Kong in late January, the local F&B industry has faced severe challenges, and many venues are on the edge of shutdown. In order to rescue businesses, local restaurants are getting together to initiate a campaign to encourage local diners to eat out.

Over the past two months, the Hong Kong restaurant industry has been dealt a devastating blow, with once-thriving outlets struggling to stay afloat in a city that no longer dines out.

Recording the first sweeping loss in annual revenue since 2004, over 100 restaurants in Hong Kong have joined hands with local food media to kick off a city-wide restaurant campaign named #UnitedWeDine, taking place between 16 March to 30 April, which encourages all of Hong Kong’s food lovers to dine out and take advantage of promotional offers.

Restaurants that have joined the movement range from fine dining to casual eateries, including five-star hotel outlets, Michelin-awarded eateries and old-time foodie favourites. Some of the restaurants have designed special menus that are being offered at irresistible prices.

For example, Bayfare Social, the Mediterranean gastro-market concept nestled in Rosewood Hong Kong, is promoting a hearty three-course #UnitedWeDine menu featuring dishes such as jet-fresh salmon tartare, rotisserie chicken with fries and padron peppers, and a choice of desserts for HK$348 per person.

Other participating restaurants include one-Michelin-starred L’Envol at St Regis Hong Kong, one-Michelin-starred Tate Dining Room, one-Michelin-starred Roganic, two-Michelin-starred Amber, award-winning izakaya Yardbird, hamburger specialist Beef & Liberty and Argentinian steakhouse Tango Soho.

While the main purpose of #UnitedWeDine is to encourage diners to rediscover Hong Kong’s dining scene, diners are also in with the chance of winning fabulous prizes by supporting the local establishments. During the promotion period, guests who visit five restaurants out of the 80 options will receive an entry to the giveaway of many luxury prizes.

Prizes range from coveted whiskies or Champagnes, a Creatista Plus Stainless Steel Coffee Machine by Nespresso, to a 60-minute lava shell full body massage at the Ritz-Carlton Hong Kong spa, a one-night stay in an L600 signature room with breakfast for two at Landmark Mandarin Oriental, and a 24-hour dining and staycation programme at The Upper House, among many others.

In all, the more they dine, the more chances you have to win! For more information, please visit the campaign website.