Despite lockdown in France, Gabriel Meffre launches rosé primed for summer
Rhône Valley winery Gabriel Meffre has launched a range of brightly-coloured rosé bottles in time for summer sales.
The winery has partnered with glass maker O-I: to create a range of brightly-coloured, tactile wine bottles which are “inspired by Provencal patterns creates an incomparable bottle with an ultra-chic appearance.”
The estate hopes to cash in on the surging demand for premium rosé wines.
Called “Inspiration by Gabriel Meffre”, the series offers rosé in a bottle available in six colours,”forming a case with a very collectable style.”
“This is exactly what we were looking for our Rosé Inspiration: elegance, transparency and originality. O-I: EXPRESSIONS immediately seduced us with its creative and premium qualities, but also with its flexibility of use”, said Valérie Vincent, marketing and communications manager of Maison Gabriel Meffre.
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Rhône producer Gabriel Meffre bought 11 hectares of vineyards in and around the appellation of Cairanne last October, bringing its total holdings to 90ha across the region.
