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WineGB to exhibit at London Wine Fair for first time
WineGB is set to exhibit at this year’s London Wine Fair for the first time as a major generic body, with a dedicated zone bringing producers together in one area.
Previously English and Welsh wineries have had stands at the show, either individually or represented by an importer.
Industry body WineGB, which was formed in 2017 following the merger of United Kingdom Vineyards Association (UKVA) and English Wine Producers (EWP), has said the move reflects “category growth and increasing demand from both the domestic and key international markets”.
WineGB intends to create a designated zone and has plans to explore specific themes and hold bespoke tastings. The zone will have a staffed reception and meeting area, with stands for individual wineries. It will be located within the Drinks Britannia section of the fair, which features all British-made drinks, from wine and beer, to cider, spirits and soft drinks.
This will be WineGB’s largest exhibition of the year, aside from its own annual tasting, which was held in September last year.
Non-WineGB members can also exhibit within the Drinks Britannia section.
Head of London Wine Fair, Hannah Tovey, said: “Over the last few years LWF’s visitor surveys have demonstrated that our professional wine buyer attendees would like more English wine content – England is routinely cited as a “top five” country – ultimately to support putting more English wines on their lists.
“We can be confident that the appetite for this content is enormous; those British wineries who have already participated have enjoyed vast numbers of enthusiastic visitors.
“We are absolutely thrilled that WineGB has carved out a new way for its producer members to work with us for our 40th anniversary edition of London Wine Fair.”
WineGB’s Marketing Manager, Julia Trustram Eve added: “I am delighted that WineGB will be back at London Wine Fair and to see a good range of English and Welsh producers present. This is such an important event for the UK wine trade and it’s great that the nation’s own thriving wine industry is part of it.
“It is an exciting time for English and Welsh wines and here is a great opportunity to showcase a range of wines and producers to the UK trade. We know that there is a great deal of interest in English and Welsh wines from all sectors of the trade, and LWF will provide that platform.”
Wineries wishing to participate should contact Alex Booth on a.booth@londonwinefair.com
The 2020 London Wine Fair will take place at Olympia from 18-20 May.