Ferrari Trento partners with America’s Cup team

Trentino sparkler Ferrari has been chosen as the sparkling wine partner of Italy’s Luna Rossa Prada Pirelli team, as it works up to the start of the 36th America’s Cup which begins in March 2021.

A bottle of Ferrari Maximum Brut was broken against the bow of the team’s first AC75 by head designer of Prada, Miuccia Prada.

The partnership will see Ferrari Trentodoc sparkling wines accompany the team at every stage of the yachting competition.

The launch of the team’s first yacht took place in Cagliari, Sardinia, which will be the team’s headquarters and location for many events in the run up to the start of the America’s Cup.

A series of preliminary races will take place between the 23 and 26 April 2020. The agenda will also include additional events before a move to Auckland, the location of the Prada Cup, due to be held between January and February 2021.

Max Sirena, team director and skipper of the Luna Rossa Prada Pirelli Team, commented: “Seeking the maximum in terms of performance and commitment is a fundamental element in preparing an America’s Cup campaign.

“In Ferrari Trento we have found the perfect partner to share this objective and reinforce the values of excellence and typical Italian qualities shared by both our brands.

“For this reason, we are really honoured to have them on board as our team’s Sparkling Partner. Now it is up to each of us to perform to the maximum!”

Matteo Lunelli, CEO of the Lunelli Group, which owns Ferrari Trento, added: “As a keen supporter of the finest things that come from Italy, I am particularly proud that Ferrari Trento has been chosen by the Luna Rossa Prada Pirelli Team.

“With this extraordinary group of people we share passion, a quest for excellence and a real bond with our nation: it will be a great pleasure to face this voyage towards Auckland together and take the best of Italy around the world!”