Nielsen launches restaurant tracking tool in US

Nielsen CGA, the on-trade arm of the data analytics firm, has launched a tool that will allow restaurants in the US to track their weekly performance against their local market.

Called RestauranTrak, the free tool is an industry first designed to help level the analytic playing field within the US restaurant scene.

The launch of RestauranTrak will begin in 44 American markets, including major cities like New York, Chicago and Los Angeles.

“Nielsen CGA’s RestauranTrak aims to empower players in the industry through granular insights to capture and compare common business factors such as average traffic or check value against their local market, bringing visibility into under- and over-performing metrics on a weekly basis,” a Nielsen spokesperson said.

The restaurant tracker tool will be available in major US cities like LA

A collaboration between Nielsen CGA, Emerging and Omnivore, the tool will provide a comprehensive analysis of food and alcohol consumption in the US on-trade.

“The on-trade has never been more competitive, and the margin of success is narrower than ever.

“We are dedicated to better supporting the food and beverage service channel to thrive, and we believe RestauranTrak is a much-needed tool for America’s restaurant industry,” said Scott Elliott, senior vice president of Nielsen CGA.

“We are proud to be the first to bring this unbiased and unaffiliated tool to the marketplace for free.

“As the US bar and restaurant landscape continues to face headwinds, pressure and shifts, data-fueled insights will be a crucial tool for success, helping food service players make the best operational decisions for their staff, customers and investors,” Elliott added.

Over the past few years Nielsen has grown its presence in the on-trade. The firm has operations in over 100 countries, covering over 90% of the world’s population. Nielsen CGA offers leading drink brands, distributors and retailers a host of unique measurement and analytic tools.