CyT launches Route of Cabernet Sauvignon range exclusively on Singapore airline Scoot

Chilean wine giant Concha y Toro has launched its Casillero del Diablo ‘Route of Cabernet Sauvignon’ range exclusively on-board Singaporean budget airline Scoot.

The range has been made available in-flight in partnership with KrisShop, Singapore Airlines’ flagship travel retailer, and 3Sixty Duty Free (formerly DFASS).

The new partnership means that all three wines from the Route of Cabernet Sauvignon range, Casillero del Diablo’s limited edition Leyenda Cabernet Sauvignon, and eleven other wines from Concha y Toro will be listed on KrisShop’s e-commerce platform, KrisShop.com.

The listings include Don Melchor, Marques de Casa Concha and Carmin de Peumo from Chile; 1000 Stories and Adorada from the United States; and Trivento from Argentina.

The Cabernet Sauvignon, which is made with grapes sourced from the ‘Maule’ valley in Chile, is the only still wine available for purchase from Scoot’s inflight brochure.

Chris Pok, KrisShop’s CEO, said the partnership “provides a unique offering for both in-flight and online shoppers, and we are confident our partnership with Concha y Toro will stimulate new revenues for us through several leading wine brands of the Americas.”

Since its launch in April this year, the Route of Cabernet range has had a “positive impact on the wine category at major Asian airports,” Philip Sancto, regional commercial director, Asia Pacific, at Viña Concha y Toro, said.

“We are excited to take the travel retail exclusive range to the skies with Singapore Airlines and 3Sixty, and look forward to further milestones in this partnership soon.”