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Burch Family appoints new UK distributor
Burch Family Wines, one of Western Australia’s largest wineries, has appointed Benchmark Drinks as its new agent in the UK and Republic of Ireland.
Founded in 1986 by Jeff and Amy Burch, the portfolio includes brands such as Howard Park and MadFish and as well as a bevvy of top ratings in James Halliday’s Wine Companion, the Burchs are founding members of ‘Australia’s First Family of Wines’.
Jeff Burch, stated: “Benchmark bring an in-depth understanding and network of the UK & Irish market and fully appreciate the strengths Western Australian wines can offer consumers presented in a refreshing manner with focus and energy.”
Paul Schaafsma, managing director of Benchmark Drinks, added: “We are thrilled to be working with Burch Family Wines. The company has an enviable portfolio of regional Australian brands and their desire to work in partnership and grow in this market means we will be able to offer competitive and interesting propositions to our customers”.