The Whisky Exchange is selling a bottle of whisky worth £7,500 for £99

Online retailer The Whisky Exchange has unveiled a rare deal, offering a bottle of whisky said to be worth £7,500 for just £99.

The Whisky Exchange, which is celebrating its 20th birthday this year, is selling a bottle of Ardbeg single malt Scotch whisky, worth £7,500, for just £99 – its original selling price when it was released at the Islay distillery in 1999.

It is being sold to highlight the rapid rise in the value of Scotch whisky over the past 20 years.

The Ardbeg Manager’s Choice bottling was drawn from single sherry cask of 1976 vintage whisky. It was selected by then distillery manager Stuart Thomson for sale at the distillery in 1999, the same year that The Whisky Exchange started life as an online retailer.

“Obviously this bottling means a lot to me given the time of its release at the very beginning of The Whisky Exchange,” Sukhinder Singh, co-founder and owner of The Whisky Exchange,said.

“But it’s also now a very rare bottle indeed and an absolute must for any Ardbeg collection. Islay single malts aged in sherry casks are rare because very often it simply does not work, but when it does the result is magical – and believe me this one works. It’s a whole different dimension of whisky experience, the buyer is in for a treat.”

“Over the 20 years we’ve been in business, we have seen demand for old and rare whisky continue to grow year on year and we don’t anticipate this changing. The market for collecting and investing in whisky is ever-increasing, taking prices up, and for the extra special bottles like this one, it’s just the beginning.”

Members of the public can register their interest now on the company’s website, and will be able to enter the ballot between Monday 16 and Sunday 22 September.

He said the ballot is “our way of thanking everyone who’s supported us over the past 20 years, by giving them the chance to own and enjoy something they may have missed out on the first time.