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ProWein becomes partner for The Green Awards 2019
ProWein has become the latest organisation to support The Drinks Business Green Awards as topics from renewables to organics become increasingly important for the wine industry.
The number of organic wines at ProWein has more than doubled over the past decade
In a marketing partnership agreed this week, ProWein will join a select group of high-profile businesses who have put sustainability at the heart of their operations and chosen to partner the Green Awards – which are the only set of industry gongs dedicated solely to environmental initiatives within the drinks sector.
Outlining the reasons for partnering with the Green Awards, ProWein pointed out that organic wine has become a major part of the annual trade fair, which takes place from 15-17 March in Düsseldorf.
Over the past decade, the number of organic wines at the show has more than doubled, with 130 exhibitors present at ProWein in 2009, and as many as 290 in this year’s edition.
Formalising a focus on organic wine, in 2017, ProWein launched Organic World, which currently includes around 40 exhibitors, including names such as Peter Riegel, Naturian and Vivolovin, and comes with the support of organic and biodynamic associations, such as ECOVIN, Bioland and Demeter (Germany), DiVIBIO and FIFI (Italy), Vignerons de Nature and BioDyvin (France).
Furthermore, while ProWein always commissions a major piece of industry research in time for release at is Germany-based fair, this year it has chosen climate change as the topic for the study, which is destined for release in November.
Using once again the team at Geisenheim University, the study, called the ProWein Business Report, has surveyed more than 2,000 experts in the wine industry on international wine markets and trends, but with a number of additional questions on the subject of climate change and its impact on the wine industry.
The results will be presented on 21 November at the international ProWein Media Summit at the Geisenheim University of Applied Sciences.
ProWein in Düsseldorf is the world’s leading trade fair for wine and spirits, featuring as many as 7,000 exhibitors from 60 nations spread across 10 halls.
The next fair sees ProWein celebrates its 25th anniversary, and will run from 17-19 March 2020.
The Drinks Business Green Awards 2019 is the world’s largest programme to raise awareness of green issues in the drinks trade and recognise and reward those who are leading the way in sustainability and environmental performance.
Along with ProWein, other partners of the Green Awards are Jackson Family Wines, Pol Roger Portfolio and the world’s largest cork producer, Amorim.
Those wishing to enter the Green Awards – giving them the potential to feature at an awards ceremony in London in November, and in the drinks business, both online and in print – should please call +44 (0) 20 7803 2420 or email lewis@thedrinksbusiness.com or rhiannon.morris@unionpress.co.uk
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