Macallan partners with Pantone for new release

Scotch whisky maker The Macallan has partnered with Pantone to create a bespoke colour for the packaging of its new ‘No.5’ single malt.

The colour creator has come up with a new, “bold” shade of purple for the label and box of the new Macallan malt.

The Macallan said in a release that it saw parallels between making whisky and blending colours to create new shades and as purple is one of the most complex colours of the rainbow, it was felt to be a suitable choice to represent this particular malt.

Sarah Burgess, The Macallan whisky maker, said: “We can find much common ground between whisky making and colour creation and with Edition No.5 we have been able to explore and celebrate these two art forms.

“While colour development starts with mixing basic colours with precision to achieve different shades, for whisky making, it is the knowledge and understanding of a specific palette of colours from the cask which is the starting point.  From here we can craft the desired character and specific colour of the final whisky.”

Laurie Pressman, vice president of the Pantone Color Institute, said: “As the rainbow’s most complex colour, purple naturally felt like the ideal shade to highlight the equally complex process involved in The Macallan’s whisky making. This new vibrant shade developed for Edition No.5, brings to life the exquisite combination of distinctive natural hues found in this whisky.”