Freixenet makes TV ad debut in UK sponsoring Don’t Tell The Bride

Sparkling wine brand Freixenet is making its TV advertising debut in the UK by sponsoring the new series of Channel 4’s Don’t Tell The Bride.

The fizz producer, which launched a Prosecco label in May 2017 to cash in on UK drinkers’ love of Italian sparkling wine, has invested £400,000 in a tie-in with the reality TV show on E4, which will run for 10 weeks from 1 September.

Samantha Cross, Brand Manager said: “It’s fantastic to have Freixenet on TV for the first time in the UK with Don’t Tell The Bride and Channel 4. The sponsorship allows us to display the full product range and build our brand awareness amongst an engaged target audience within a relevant environment.

“Our aim is to showcase each product within the Freixenet range and how our sparkling wines can be enjoyed from the sofa, to a wedding reception”.

Freixenet’s core sparkling range will be shown through individual indents, including Cordon Negro Cava, Prosecco and Italian Sparkling Rosé. The idents will feature the voice of TV and radio presenter Zoe Hardman, and falling confetti to reflect the wedding theme of the show.

Freixenet UK and Copestick Murray merged to form one company at the start of 2019, anticipating a turnover of £100 million this year.

Around 60% of the company’s turnover will be based on its core brands: Freixenet, the ‘i heart Wines’ series and Mionetto, the company said at the time of the merger.