Spanish spirits giant Zamora continues US portfolio expansion

Zamora Group has added three wine brands and a limoncello to its US portfolio to build its presence in the states.

Ramon Bilbao, Ribera Cruz de Alba, Mar de Frades wines, and Villa Massa Limoncello will now all be included in Zamora USA’s brand portfolio, effective from 1 August.

Until now, Zamora’s wine and liqueur brands had been managed in the U.S. by Deutsch Family Wine & Spirits.

“Each of these premium brands are world leaders in their class, and we see tremendous opportunity for these products to achieve great success in the U.S.,” said Emilio Restoy Cabrera, Zamora Company’s CEO.

“As we continue to grow our new U.S. division, Zamora Company USA, it was an opportune time to bring these products under our own roof and scale up support.”

Zamora partnered with vodka-maker Old Nassau Imports last year to form a new sales and marketing venture in the US — Zamora Company USA — in the hopes it would “bring together their collection of unique luxury brands.”

International sales were the driving force behind drinks giant Zamora’s growth last year, with a 16% rise in turnover to €196 million (£175.27 million).

Just over 43% of Zamora’s 2018 sales were from outside Spain, compared with 34% five years ago, according to the company’s annual results.

The majority of those sales came from spirits, which contributed to 58% of its overall turnover last year.

Zamora hopes to replicate the same growth with its wine brands by adding them to the USA business.

“Last month we announced a national alignment with Southern Glazer’s Wine and Spirits in 41 U.S. markets, and now with the addition of these world-class brands to our portfolio, we’re well on our way to achieve our goal of becoming a fully integrated luxury wine and spirits supplier in the U.S.,” said Bill Corbett, CEO of Zamora Company USA.

“We’re very excited to add these amazing products to our book in the U.S. and look forward to their continued success here.”