The 10 fastest growing spirits brands in the world

The world’s leading spirits brands’ volume sales grew 11% last year, according to new figures released by the IWSR this week.

New figures, which have been published as part of the IWSR Drinks Market Analysis Global Database, have found that local spirits such as Korean soju, baijiu and Indian whisky are among the fastest-growing products in the world, with brands from India making it into this year’s top 10.

IWSR’s ranking of the top 100 brands is based on their absolute volume growth, which is based on the actual increase of the number of nine-litre cases each label grew between 2017 and 2018.

In some cases these brands may have grown rapidly from a relatively small starting point.

According to the report, Korean soju brand Jinro was named the fastest-growing brand for a second consecutive year, increasing by 6.4% to 80.9m cases in 2018.

Mark Meek, the IWSR’s chief executive, said that although beer and wine consumption fell in 2018, “brands in the spirits category continue to enjoy great consumer loyalty.”

We’ve listed the top 10 brands from last year.

10. Jing Jiu Baijiu

 

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Parent Owner – Jing Brand

What is it? Baijiu

When did it launch?

Percentage growth between 2017 and 2018 – 11.5%

9. Officer’s Choice Whisky

Parent owner – ABD

What is it? Indian whisky

When did it launch? 1988

Percentage growth between 2017 and 2018 – 5.6%

8. McDowell’s Brandy

Parent owner – Diageo

What is it? Indian brandy

When did it launch? 1963-1964

Percentage growth between 2017 and 2018 – 17.8%

7. Magic Moments Vodka

Parent owner – Radico Khaitan

What is it? Vodka

When did it launch? 2006

Percentage growth between 2017 and 2018 – 48%

6. Tanduay Rum

Parent owner – Tanduay

What is it? Rum produced in the Philippines

When did it launch? 1854

Percentage growth between 2017 and 2018 – 12.1%

5. McDowell’s Whisky

Parent owner – Diageo

What is it? Indian whisky

When did it launch? 1968

Percentage growth between 2017 and 2018 – 7.8%

4. Chum Churum Soju

Parent owner – Lotte

What is it? Soju (Korean national spirit)

When did it launch? 1926

Percentage growth between 2017 and 2018 – 10.3%

3. Royal Stag Whisky

Parent owner – Pernod Ricard

What is it? Indian whisky

When did it launch? 1995

Percentage growth between 2017 and 2018 – 15.5%

2. Imperial Blue Whisky

Parent owner – Pernod Ricard

What is it? Indian whisky

When did it launch? 1997

Percentage growth between 2017 and 2018 – 19.4%

1. Jinro Soju

Parent owner – Hite-Jinro

What is it? Soju (Korean national spirit)

When did it launch? 1924

Percentage growth between 2017 and 2018 – 6.4%