Hopscotch acquires controlling stake in food and drink PR Sopexa

Communication consulting group Hopscotch is to acquire a further 35.5% stake in international food and drink PR agency Sopexa, extending its total share in the business to 66%.

Hopscotch, which is headquartered in France, previously held a 30.5% stake in Sopexa. Since 30 April 2019, the company has also appointed two representatives to Sopexa’s board of directors.

Sopexa will continue to specialise in the fields of food, drink and lifestyle, but a statement noted that it was hoped that the strengthened partnership would lead to “operational synergy” and new international clients.

Pierre-Franck Moley, chairman of the board at Sopexa and managing director of Hopscotch, said: “With over 700 employees worldwide, sales of €210 million and €78 million in gross profit, this new group we have formed becomes the leading integrated international global PR network based in Paris.”

Frédéric Bedin, chairman of the board at Hopscotch, added: “We are very happy to once again be able to capitalise on the strengths that Hopscotch and Sopexa share.

“Together, we will cover all of the key business sectors (tech, automotive, luxury, banking/insurance, industry, healthcare, food and others) as well as the full range of communications activities, from digital media to events to public relations and shopper experience.”

With a firm focus on France, Sopexa’s clients include Loire Valley Wines, Bourgogne Wines, InterBeaujolais and Champagne Nicolas Feuillatte.