Pernod Ricard Winemakers names Accolade’s Travis Fuller as fine wine director

Pernod Ricard’s wine business, Pernod Ricard Winemakers (PRW), has appointed Australian firm Accolade’s fine wine manager to head up its own premium division.

Travis Fuller, the new fine wine director at Pernod Ricard Winemakers. (PRW)

PRW has appointed Travis Fuller, who is Accolade’s national fine wine business manager, as fine wine director within its global marketing team.

Fuller joined PRW, which makes Campo Viejo and Jacob’s Creek as well as premium-positioned wine labels St Hugo in Australia and Church Road in New Zealand, in May 2019. Joining the company in Sydney, he replaces Lee James, who has been appointed market activation director of The Gin Hub in Pernod Ricard’s gin division.

Fuller brings with him a “wealth of experience…extensive industry profile and connections” according to PRW, having worked with Accolade for five years. Prior to joining Accolade, he also worked for Australian wine companies Casella and McWilliams.

Darryn Hakof, PRW has a “unique global collection of fine wines” and that, with Fuller’s own experience working for a large-scale wine giant, the company will “continue to focus on making the most of this iconic portfolio, cultivating new opportunities for consumers to experience our award-winning fine wines in leading outlets around the globe.”

Fuller said he will “build on the success that the fine wine portfolio has had to date and to develop new opportunities for the brands in markets all over the world, including the US, Japan, China and Western Europe.”

Hakof was appointed global marketing director for PRW in July last year.