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Here’s what people are saying about the taste of Carlsberg’s new pilsner
Twitter users are reacting to the taste and the marketing campaign for Carlsberg’s new brew.
Danish brewer Carlsberg has spent £20 million on the new advertising, which admits its flagship lager is “probably not the best beer in the world.” It has also launched a new Danish pilsner alongside the campaign, as well as new, eco friendly packaging and updated glasses.
To promote the new brew, Carlsberg is running a follow-up to the campaign on Twitter. The hashtag ‘new brew’, appearing with a custom emoji, was pushed to the top of many users’ ‘Trends for you’ section of their homepage.
Many tweeters, naturally, responded to the promotion, expressing their view of both the new beverage and Carlsberg’s new approach – with mixed views.
A lot of people chose not to mince their words:
Pretty tasteless.
— Panopticophobic (@panopticophobic) May 1, 2019
This person was too scared to swallow….
Splashed in my mouth on occasion still prefer it to carlsberg
— Pete (@Pete__W) May 1, 2019
This couple said drinking the new Carlsberg beer made them feel ill the next day…
If Carlsberg invested the time and resources into the ingredients of their products they would truly stand out from the other big breweries. Fact is after trying the #newbrew which made both me and my wife feel rotten the next day I will NEVER buy carlsberg product again EVER…
— John Roger O’Hanlon (@BanksPrinters) May 2, 2019
This person is appalled that Carlsberg caved in to Big Pilsner.
The new brew is horrid 🤮 sorry 😫 was a loyal carlsberg drinker but had to move to carling and I HATED carling before. Says it’s all 😂
— Laura Carnall (@laurajcarnall) April 20, 2019
This person is mad as hell.
Yes we get it, you rebrewed your beer as you lost your market share and as a desperate attempt to appeal to new drinkers, however you did not consult your faithful drinkers who you have insulted by suggesting the beer they love is inferior and your new brew is better. #newbrew
— Sy B (@SYBPRS) April 30, 2019
These people loved the old slogan so much they’ve repurposed it:
Probably the worst pint in the world.
— Anthony (@shotinthedark19) April 30, 2019
Carlsberg is probably the worst drink in the world! #newbrew
— Dan Cooper (@dan1el88) May 2, 2019
And this person decided less is more when it comes to feedback:
Absolutely awful
— Sam Furr (@spfurr94) May 1, 2019
Mind you, a lot of users had respect for the move and enjoyed the taste and the glasses:
This journalism student had a very considered opinion:
Huge fan of the new Carlsberg campaign. The taste has improved, the branding is sleek, the PR is brilliant and their commitment to making the earth a happier and healthier place is a bonus too. Bravo Carlsberg #newbrew
— Amos Murphy (@AmosMurphyMedia) May 2, 2019
Edward here is a convert:
Cheers @CarlsbergUK! Wasn’t a fan of the old but absolutely loving this #newbrew! pic.twitter.com/GPfLKBogxr
— Edward Almond (@edwardcalmond) April 24, 2019
This guy gave Carlsberg respect:
#newbrew Respect goes to Carlsberg for their honesty in the new ad. When can we expect to see it in our locals?
— Phil Glynn (@philglynn2) April 23, 2019
These guys were just in it for the new glassware:
Thanks for my new glasses @Specsavers they are great, I also love my new glasses from @CarlsbergUK #newbrew #Pilsner If only libraries did Carlsrberg. pic.twitter.com/rUBHBktZzY
— Golf Centre (@BromsgroveGolf) April 28, 2019
Is it just me or am I weird for really really wanting to get one of the new carlsberg glasses but can’t find any #newbrew
— Cal K (@Calk99) May 2, 2019
And some users were still on the fence:
Carlsberg – I’m not sure you’re selling sell this to me. Rebrewed from head to hop? What does that even mean? #copywriting #copywriters #marketing #beer #carlsberg #marketingmatters #advertising #copy #Ad #lager #newbrew pic.twitter.com/YnYGLigU4J
— Martin Sayers (@MSthecopywriter) May 2, 2019
While one user pointed out it isn’t really Danish at all, and is actually brewed in Northampton:
whats Danish about it..its brewed in England isn’t it
— 🏴Haitch McBot Haitch🏴 (@HaitchHaitch) May 1, 2019
Twitter users are not the only people to be sceptical of the marketing campaign.
Following the launch, Scottish brewer Tennent’s erected a billboard at its Duke Street visitor centre questioning the validity of its claims.
The new sign, which calls Tennent’s “Scotland’s favourite beer”, said that its lager is only ever brewed in Scotland, while implying that Carlsberg’s “Danish” pilsner is probably brewed at the beer giant’s UK headquarters in Northampton.
Carlsberg.I was expecting someting really special with this new beer.It is such a shame you have not spent the amount you clearly spent on advertising on the new beer.it is truly awfull.
PLEASE BRING BACK THE OLD CARLSBERG TASTED MUCH BETTER THAN THIS NEW ONE
Been Looking everywhere for the old cans of Carlsberg getting very hard to find much better than the new pilsner WHY OH WHY did they change it?
Why I why have you ruined my drinking with your new pilsner later it’s awful I have been drinking what was, not probably,the best lager in the world ,after 2 pints I’ struggle to drink any more, had to change to fosters , please bring back the old carlsberg and the old glasses
old carlsberg a lot better i felt ill day after drinking new brew tastes like them german pilsners bit like stella. talked to few people that do not like it .Going back to Carling and Fosters. Found a pub in grassington that still had old barrels of carlsberg and people were asking for that rather than new brew. And get back to old glasses. My local has a cheap beer day carlsberg included but will be paying a bit more for a pint of fosters or carling.
Wat a waste of money tastless bring back the old stuff
Sorry I have to agree the old brew is considerably better than the new one. The new one is not as crisp and it does not hold a head – I am off to join the Carling gang
Probably the worst decision Carlsberg ever made. I expect their next one will be to make the beer stronger so they sell even less of it
Tried it the other night, its absolutely vile due to its overt sweetness. I brought a six pack (of 330ml beers) and threw away the other five after poring the open one down the drain. Avoid.
I have to say I agree with many of the comments here, really loved the old Carlsberg, could happily down a pint in no time, struggling to get through a pint of the new Carlsberg. After a few months of trying to like it I will be changing, possibly try Carling not sure. This new Carlsberg has a back taste, very similar to Stella and I find just one pint can make you feel pretty bad the next day. Why did you change it?
I never drank anything else except Carlsberg. I have had to change to carling, which i wasnt struck on. Why on earth they would advertise in the past, probably the best larger in the world, then change it.
Carlsberg Pilsner is poor and it makes you feel bad the next day with a few cans!! It doesn’t hold a head and taste is not as crisp. I will be moving to Coors Light. Goodbye Carlsberg, probably won’t return. Some things are better left along.
I really enjoyed the old beer. I’m annoyed with Carlsberg for disregarding it’s customers and changing their product to this horrible tasting beer that leaves a nasty after taste. If they wanted a new product they should have left the old one alone and launched Carlsberg extra or something. You’ve lost a customer here.
I have been a Carlsberg drinker for years.Why on earth they would change the taste really is a strange move.
I could understand if they brought a new drink out along with their regular tasting drink and see if people would prefer to change over time.
But to take Carlsberg away and just expect people to jump to this Pilsner is baffling
I for one will not be drinking their new recipe as I find the taste quite nasty. .