Grande Réserve becomes Gosset’s best seller

For the first time in the brand’s modern history, Champagne Gosset sold more of its Grande Réserve than its Brut Excellence.

While both cuvées are Brut NVs, the former is a blend of three harvests, and spends between three and four years ageing on its lees, while the latter is a younger Champagne with a stronger dominance of a more recent base vintage.

There is also a price different between the two Champagnes, with the Grande Réserve costing around 60% more than the Brut Excellence.

News of this development was reported to the drinks business by Bertrand Verduzier, Gosset’s director of international business, during a discussion earlier this year about the Champagne’s sales performance during 2018.

Such a trend is a positive sign for a house that is focused not on increasing volume, but its premium positioning, and of course, turnover too.

Speaking about the share of production of the cuvées at the house, Gosset’s cellar master, Odilon de Varine said that 20% of its bottling today is Brut Excellence, 60% is Grande Réserve – comprising Brut, Blanc de Blancs and Rosé – while the final 20% is made up of the vintage and prestige cuvée offerings from the house.

Last month the house launched its Grande Millésime from the 2012 harvest.