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ASC to spearhead ‘everyday Bordeaux’ push with Grand Bateau
ASC Fine Wines has made a push for ‘everyday Bordeaux’ wine in China’s lower tier cities with the ‘Grand Bateau’ label, which will be distributed through Changyu Pioneer Wine Company, the wine merchant has announced.
Grand Bateau is a collaboration between Maison Barrière and Château Beychevelle, both of which are part of the Suntory company’s portfolio in Bordeaux.
Having gained exclusive distribution for the wine in 2017, ASC reported that Grand Bateau’s business recorded a 400% increase in 2018, according to the company.
During the Chengdu Wine Fair last month, ASC signed a strategic bilateral partnership agreement with Changyu, in which Grand Bateau is a key brand that ASC and Changyu will co-operate closely on as they seek greater market penetration, particularly in the second- and third- tier cities.
It was also revealed Maison Barrière will increase its investment in China to support the growth of its business in China.
Described by ASC CEO Yoshi Shibuya as a wine that pursues the “excellence of great Bordeaux”, Grand Bateau red is made from a blend of 20% Cabernet Sauvignon and 80% Merlot.
The white wine is 100% Sauvignon Blanc.