WBWE gets major boost in China

The World Bulk Wine Exhibition (WBWE) will receive a major boost thanks to a partnership with the country’s National Wine and Fruit Industry, which will bring more than 200 oenologists to the show in China’s bulk wine capital, Yantai.

The marriage between WBWE Asia and the Annual Congress of the National Wine and Fruit Industry will see the latter bringing in more than 200 oenologists and China’s biggest wine producers such as Changyu Wine Pioneer Company, COFCO, Wei Long to the two-day fair on 30 and 31 May.

This is expected to provide a rare networking opportunity for wineries and producers to get in direct contact with the most prominent and respected oenologists in China including Li Demei, known as China’s Michel Rolland. Many of the oenologists are said to responsible for purchasing million litres of wine according to the fair organiser.

Wineries from 15 countries including Chile, Australia, France, Georgia, Italy, Macedonia, Moldova, Portugal, South Africa, Spain, Ukraine, Uruguay, China, Brazil and New Zealand have confirmed their attendance at the first World Bulk Wine Exhibition in Yantai.

Yantai, is known as China’s ‘City of Wine’ and the country’s most important port of entry for bulk wine. More than 80% of the bulk wine that enters China each year is via the port of Yantai. This means 135 million litres out of China’s overall volume of 170 million litres entered via Yantai, according to official data.