Seedlip gains nationwide listing at Sainsbury’s

Seedlip, the world’s first distilled non-alcoholic spirit, has secured a new national retail listing with UK retailer Sainsbury’s.

Seedlip Grove 42 will be available in Sainsbury’s nationwide

Seedlip Grove 42, the producers third and most recent addition, based on a citrus profile, will be available in 600+ Sainsbury’s supermarkets around the UK from this month.

The third variant is a “celebration of the Orange”, according to the brand; a citrus blend of copper-pot distillates including bitter orange, mandarin, blood orange, lemongrass, ginger & lemon.

Seedlip was founded by Ben Branson in his kitchen in the woods with a small copper still & a copy of The Art of Distillation written in 1651 which documented apothecaries’ distilled non-alcoholic herbal remedies.

Following the launch of Seedlip’s first botanical drink in 2015, Distill Ventures, a Diageo-funded spirits innovation group, bought a minority stake in the business in 2016.

Today, the non-alcoholic drinks category is worth an estimated £100m, with the fastest segment of this being non-alcoholic spirits. Seedlip reported a +200% YOY volume growth across UK grocery sales in 2018.

Anne Cooper, buyer at Sainsbury’s, added: “We are really excited by the non-alcoholic category and know more and more of our shoppers are exploring this area.

“Working with Seedlip we are able to offer our customers greater quality choices for when they are not drinking.”