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Russian Standard Vodka is giving away a (1oz) bar of gold every week in 2019
Roust Group, which owns Russian Standard Vodka is throwing a competition where drinkers in the US could be in line to win a (very small) bar of gold every week this year.
American citizens who enter Roust’s Bring Home the Gold Sweepstakes online could win a 1oz (32g) bar of gold valued at around US$1,300, according to the vodka maker.
Leonid Yangarber, CEO of Roust Americas said that, as far as the brand knows, a giveaway with this high a value “has never before been offered in our industry.”
US consumers can enter the Bring Home the Gold Sweepstakes via their mobile devices. Complete information on entry can be found in-store.
“With our unique Bring Home the Gold Sweepstakes, we are creating great excitement at both the consumer and trade level,” Kellyann MacLean, Marketing Director for Roust, said
“With such a valuable prize being offered each week, there will surely be a “Gold rush” among consumers looking for Russian Standard Gold at their local retailers.
“Additionally, the program is complemented with high quality, eye-catching display and point of sale materials created with real gold foil that are sure to beautify any store.”