Anivin De France selects 130 ambassadors

Anivin De France, the organisation responsible for promoting Vin De France wines, has chosen 130 ambassador wines for 2019.

The wines were selected at the ‘Best Value Vin De France Selection Tasting’ last month by an international group of judges.

Some 434 wines were entered from a total of 93 French wine companies. This year wine buyers from Taiwan, South Korea and Brazil joined the international panel alongside the USA, Australia, Japan, China and Europe. In total the panel consisted of 28 buyers from 14 different countries.

“It is always exciting to welcome new country market representatives into the judging panel, and particularly from emerging wine markets like Taiwan, South Korea and Brazil,” Valérie Pajotin, Director of Anivin De France, said.

“This proves that Vin De France is now an established category which appeals to both traditional and new export markets.”

The 130 winning wines were split into two categories: 29 gold medals; and 101 silver medals.

All of the medal-winning wines will be available to taste at ProWein this March, and at APAS in Brazil in May.

Dionisio Chaves, a member of Anivin’s buyer panel from Brazil, said it is “a really pertinent time for Vin De France to enter the Brazilian market.”

“Brazilians don’t really know about appellations and regions – it’s too complicated. But they do know about France, and the France label has a real cachet for them.”