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Heineken launches 0.0%% ABV beer on tap for first time
Brewing giant Heineken will now sell its 0.0% ABV beer to pubs and bars in draught format, which it hopes will provide a “huge commercial opportunity for licensees.”
For the most part, non-alcoholic beers are sold in bottles, but according to data from CGA Strategy, some 93% of all beer in the UK was consumed on draught format last year.
Heineken, has trialled its 0.0% ABV beer through draught system Blade in 60 outlets around the UK from September to December, reporting an average of 20 pints sold each week. Otto Esser, Heineken’s head of blade, said its latest low-and-no innovation is a “revolutionary step for the beer and cider category and one that we are proud to be leading.”
Last year, Suffolk-based brewer St Peter’s partnered with pub group Old Spot Company to serve the former’s 0.0% ale Without Gold at the latter’s sites in Lemington Spa and Wokingham.
Stuart Green, manager of The Cabbage Patch, London, said there is a “bigger demand for an alcohol-free beer and, if we are all being honest, previous products were pretty poor and garnered a negative perception from drinkers.”
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“When HEINEKEN released Heineken 0.0 on Blade, we took it on as a trial and it has absolutely flown, the demand from the consumers has far exceeded our expectations.
“We are now selling 60-80 pints per week in addition to our existing packaged sales, of 1-3 cases per week.”
I have been told not to drink alcohol, because of Liver disease. I have been drinking Becks Blue thinking it is alcohol-free but it’s not. Is your beer really alcohol-free?.because I dare not risk any small amount. Thank you.
I have tried the draft 00 in London – It was very drinkable – and took the conversation away from me “stopping drinking”. As somebody who still wants to socialise, and who likes pubs – I very much welcome this innovation – and I hope it will become more widely available
About time, well done Heineken going to be a winner as long as it’s not over priced, if normal is £4 plus then £3.00 for 0% seems fair
I have been alcohol free for two years and i stick to non alcoholic beer, i tryed Heineken oo draught, i love it, it tastes like normal Heineken. Another njon alcoholic beer i found was a
Russian beer called Baltika, in bootle form, its very nice.