Emiliana revamps Adobe range with new rooster label

Chile’s Emiliana, which claims to be the world’s largest organic winery, has revamped its Adobe wine range, adding an image of a crowing rooster to the label.

The range, which is sold in over 35 countries, is one of the most widely available organic wine lines. The winery has stated that its rebrand aims to “strengthen its attributes of organics and quality”.

Brand manager Paula Millán explained that the winery wanted to “distinguish the characters of the wine.”

She added: “We believe that the illustration of the rooster as the primary element, surrounded by the natural world, represents light and awakening.

“We continue to hear his crowing as the first rays of sunlight appear when we are in the countryside. It also makes an almost-perfect analogy with Emiliana’s own awakening when it decided to transform its vineyards to sustainable agriculture more than 20 years ago.”

Camila Bravo, the brand’s strategic designer, said that the range includes 11 different colours, one for each grape variety used in the Adobe line.

“Every variety is a different colour. This natural range of colours comes the colours of a rooster’s feathers, which ties in very nicely with this project,” she said.

Coinciding with the unveiling of Adobe’s new branding, Emiliana has released its white wines from the 2018 vintage, which will hit the market in August. Its red wines from 2017 will also be rolled out in August and September.

The wines produced in the Adobe range include a Cabernet Sauvignon, Carmenere, Merlot, Syrah, Malbec, rosé (made with Cabernet Sauvignon and Syrah), Chardonnay, Sauvignon Blanc, Viognier, Gewürztraminer and a Pinot Noir.