Echo Falls releases rosé wine and gin infusion

Accolade Wines has announced the launch of a new rosé wine and gin fusion under its Echo Falls brand, adding to its growing portfolio of fruit fusion wines and vodkas aimed at a younger generation of drinkers.

Tapping into the boom in gin, Echo Falls’ 9% ABV spirit fusion is made by blending the brand’s standard rosé wine with a gin infusion and summer fruit flavours.

It follows the launch of a fruit-infused vodka in 2018, Echo Falls Summer Berries Vodka – a 37.5% ABV spirit with an RRP of between £13.50 and £16.

“Echo Falls has been a huge success story in the market, specialising in approachable, easy drinking wines that are ideally suited for those starting their journey into the category,’ said David White, marketing director at Accolade Wines.

“Our sweeter styled fruit fusion appeals to those who like the idea of wine but can find the taste challenging. We are confident that the new spirit fusion enhances the Echo Falls portfolio and also offers a new drinking occasion to those who enjoy gin.”

The Echo Falls Rosé Wine & Spirit Fusion is available at NISA and Co-op stores at an RRP of £5.